The goal of every brand is to create a strong bond with customers whenever they need them. Keeping your brand visible to your potential customers for various micro-moments is crucial to the success of your brand.

Micro-moments refer to a short attention span that any potential customer spends on a mobile device to buy, search, or view something.

Mobile is no longer just a trend and micro-moments are here to stay. Here are some effective ways to target mobile micro-moments and increase your sales:

1- Identify the right micro-moments for your brand

According to Cassandra Wesch, founder of digital media agency Upward Ecommerce, “Identifying opportunities to share relevant micro-moments with your customer makes it easier, faster, and more fun to connect with your brand.”

For a hotel owner, it would be great if customers could check in right away without having to wait in line.

From the customer’s point of view, the micro-moment occurs when they’re traveling and want to check into a hotel room without having to wait in line to check-in.

Well, you can do just that with the help of the Starwood app. Customers can register directly in the app.

As soon as customers enter the hotel, the beacons recognize that the customer is there. Verification is carried out with the help of a fingerprint (if it is on an iPhone), the application provides a room number, and then you just hold your phone at the entrance and you can go directly to your room. That’s an amazing way for a brand to help customers in a micro-moment.

2- Your brand must be seen whenever the potential client needs you

As a brand, being present in all phases of the consumer journey, not just when someone is ready to buy, is where the greatest opportunities exist. Google has defined four micro-moments that represent all user needs.

I want to know moments: the consumer is exploring and researching, but not yet in the buying mindset. They are looking for useful information, educational resources or inspiration.

I want to go moments: The consumer is searching for a local business or considering purchasing a product at a local store.

I want to buy moments: The most important buying moments are when shoppers are ready to make a purchase and may need help determining what, how, or where to buy.

I want to do moments: These refer to moments when buyers seek help to do something or learn something new.

3- The mobile is the new shopping assistant: your electronic store must understand this

Americans are shopping online, allocating their shopping budgets to browsing, extending a regular five hours a week to shop online.

Sprint, the telecommunications company, found that one in four people who click on its mobile search ads end up being physically present at a Sprint retail store.

As a business, you need to optimize your website for mobile devices and have an app that helps you connect with your customers in real time.

Discovering the different mobile search queries potential customers use is essential when locating your brand and further optimizing your business presence for more sales.

4- Deliver relevant messages and harness the power of SMS marketing

In this era of mobile connectivity, it’s important to harness the power of SMS marketing to improve your business visibility and increase sales.

Every year an average of 8.6 trillion text messages are sent and these messages are read in 5 seconds. This is a great opportunity to explore where people can read your message within seconds of receiving it.

Tools like TextMagic are great for automating the efficiency and reach of SMS. You can easily build a one-on-one dialogue with your customer using dynamic incoming SMS messages.

When sending messages, it is recommended to follow the following tips:

Segment your audience and send the right message to the right customer.
Send messages that have time-limited offers that are expiring soon. This will prompt instant actions.

Send triggered messages based on user action. For example, if the customer put some items in the shopping cart and did not order them, you can send a triggered message with a special discount to persuade the customer to place an order.

Mobile is no longer in its teens. Your brand must understand the real power of mobile micro-moments and must ensure that it is present at all times based on customer needs.