Introduction

Your sell sheet is the equivalent of your book resume and can be a very powerful and profitable marketing tool. The whole purpose behind its creation is to tell the world about your book, so it must have an impressive impact. Spread the word as quickly and widely as possible, and before you know it, the sales will start pouring in. These five ways are the preeminent places to start with to get your sales sheet into the right hands.

1. Media kit

A media kit, often referred to as a press kit, is a set of promotional materials that is distributed to the media for promotional purposes. A sell sheet is an integral part of this media kit. Each and every book you publish should have its own media kit. This kit must be very well prepared and complete, and viewable in PDF format. You can usually have a basic media kit for all your books, with an individual sheet for each book.

2. Website

Your media kit must be accessible from your website as a downloadable PDF. Also include a PDF of the sell sheet for each book you publish, directly on each book’s web page. Doing this will allow everyone to find and view it easily and quickly.

3. Email Marketing

Email marketing is incredibly cheap, fast, and easy to implement. One of the best things about email is that it’s trackable. This data can be used to analyze open rates, links clicked, and conversion details. All of this data can help you fine-tune your email content and message. Use email to stay in touch and share your sheet with all of your prospects and customers. Email bookstore managers, library book buyers, book reviewers, and print and online media about your new publication.

4. Direct mail marketing

Direct mail will get your sheet straight into the hands of potential book buyers. The same buyers who may not have been able to find you or your book in today’s busy book market. It’s also your chance to drive them to your website, where you need to provide more marketing material for your book and also surprise them with information about yourself. Bookstore and library email addresses can be easily found online.

5. Brochure

Every time you attend a conference, trade show, give a class or a presentation, use the sheet as a brochure for the background of the room. If you have an office that clients visit, leave the sell sheet on the receptionist’s desk where it can be easily seen.

conclusion

If you stick to these five profitable ways to use your sell sheet, you’ll make a great impression and increase your chances of selling more books and attracting new customers.