The business world is now digitized, and in marketing, this impact is being felt more intensely. From email to video to social media, no one is unaware of this ongoing revolution.

While these new branding techniques have revolutionized the modern business, they still can’t replace a good business card. This is a simple tool, yet it increases your credibility, adds a professional touch to your company profile, and allows you to increase your networking capabilities.

According to Statistic Brain, more than 27 million cards are printed daily, highlighting the importance of this strategy even in a digitized world. A 2016 Adobe study shows that for every 2,000 cards an organization hands out, sales increase by 2.5%. Without a doubt, this is a technique that no seller can afford to ignore.

If you are planning to launch a marketing campaign, it is important to include your business cards. This remains an effective tool in the contemporary marketing landscape for the following reasons:

1. Personal touch in networks

Networking is still the best technique to grow a business. For this to work, you need to show a genuine desire to connect and this is something a physical card does better than emailing your contacts or sending them through social media.

2. Efficacy

Suppose you attend a conference and want to take advantage of the opportunities available. It’s easier to hand over your card when you meet a potential customer. This is still the most effective tool in lead generation.

3. First impressions matter

When you meet a potential prospect and want to start building a relationship, the best way is not to promise to send an email or WhatsApp message with your contacts. A beautifully designed card is all you need to capture the attention of a potential prospect. By impressing at the first opportunity, you will have done a lot to grow your brand.

4. Versatility

A lot of information can be included on this piece of paper, including contacts, business location, business hours, email address, website URL, services, and your logo. This simple document tells everything about you instantly and makes it easier for a target customer to be inspired to learn more about your company.

5. More sharing

One of the reasons business card printing remains popular is the fact that you are dealing with physical objects that can be easily distributed. In fact, potential clients ask for them and it would be nice if you had some with you.

6. Preparation

Modern consumers are more informed than ever. They know good company when they see it. If you don’t have a card when they ask for it, you’ve already lost a customer. These tools allow you to always be prepared.

It may be a digital world, but some old marketing tricks still work and a business card is one of the best.