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Essential business skills that drive your business to success

Although various reasons are attributed for starting a business, the main reason without a doubt is to make money. People who start a business know very well that they can never get rich by working for someone else for their entire lives.

To start a business and run it successfully, you need a number of essential business skills. If success is what you are looking for, then it stands to reason that you possess most of the essential skills or acquire them before starting your business, especially if you want to manage it yourself.

The other alternative will be to accept a partner or employee who possesses a particular skill or skills in which you are deficient.

So what are the essential business skills that the business entrepreneur should possess?

1. Planning skills.

Proper planning is the critical first step to take when considering starting a new business. The viability of the business, the commercialization of the product, the local competition and the financing are some of the essential aspects that should be studied carefully. Good planning must be able to predict and anticipate changing market conditions and adopt appropriate strategies to counter or take advantage of them. They must also explore the possibilities of adding new products or services to keep up with changing circumstances and beat the competition.

2.Technical or knowledge skill:

If you are producing a product, you must possess the necessary skills to produce that product. Experience from working in similar workplaces or a professional qualification will be of great use to you. Of course for certain types of businesses, experience is not essential but to satisfy your customers and provide good service, technical skills play an important role.

Also, it is absolutely essential to keep updating your knowledge by reading books and attending seminars to stay ahead of your competitors.

3.Marketing Skill:

Marketing is another very important essential skill on which the success or failure of your business depends. It is the process of identifying your potential customers and persuading them to buy your products or services. Sales, promotions, pricing, and public relations are some of the skills that are an essential part of marketing. Mishandling or neglect of this aspect can lead to failure.

4. Financial ability:

Financial skills play an important role in running a business large or small. Accounting, estimating, billing, negotiating credit terms, and controlling cash flow are some aspects of financial skills that you should be able to handle. Negligence in this regard can lead to recurring cash flow problems, such as the inability to purchase goods, failure to pay suppliers, and irregular payment of bank loans. It is obvious that with these problems no entrepreneur can be successful or have the peace of mind of running a business.

5. Management skills:

The need for management skills becomes necessary, especially if you intend to employ multiple employees. Skills in areas such as recruitment, team building, motivation, knowledge of labor law, and health and safety requirements are part of management skills. Knowledge of these skills and their judicious implementation will help you build a team of motivated employees who will work for the success of your business.

6. Organizational ability:

Whether your business is large or small or if you employ workers to run your business, your organizational ability will be fully tested as an entrepreneur. You have to set up systems to receive orders, manage inquiries, and keep records. Knowledge of these skills will aid in the efficient day-to-day running of the business.


Each and every one of the business skills mentioned above is essential. If you don’t have some of these skills, acquire them. The easiest way out is to partner or hire someone who has these skills. Taking these steps will mean that you are now on the right path to becoming a successful business entrepreneur.

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