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How to write content for email marketing

Many people get stuck trying to figure out what kind of content to send to their subscribers via email. But, there really is no limit to the way email can be sent. You can send videos, text, beautiful HTML newsletters, and more.

The types of emails you should send to your email list include all of the following, but this list is not exhaustive.

welcome emails

You should always send a welcome email to explain to your audience what to expect from being on your email list. Tell them how often they will receive messages from you and what type of messages they will receive.

Thank you emails

Every time someone signs up, or has a great response to an offer, send a thank you to the entire list. It will make those who accepted the offer feel great, and it will make those who didn’t more curious about the offer.

ECourses

An email is a great way to send lessons on how to do something to your audience. You can do a series of emails assigning them tasks on things to do that will ultimately lead them to a goal.

promotional emails

While you don’t want every email you send to be promotional in nature, you do want to promote as that’s how you’re going to make money. Use the other emails as a way to create a promotional email.

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If you have a new blog post, a new video, a new eCourse, something new to offer your audience, or even some personal announcement to make about your life (when relevant), then you should send an announcement to your list.

newsletters

Having a regular weekly or monthly newsletter is an important component to having a profitable email list. There are many different things that you can include in a newsletter, such as a reminder of other emails, blog posts, information summaries, etc. All of this will work very well in a newsletter.

Advice

If someone asks a question in person, on a coaching call, on a message board, or in an email, you can sometimes turn it into a message to send to your email list. Giving advice to everyone on your list about something will add a lot of value to your list members.

Educational

One of the things you should do for your list members is to educate them about your niche, which is something they are interested in. Talk to them about problems and solutions that may be of interest to them.

Sending a variety of types of emails through your email list, and in different forms, will keep your audience excited to open every email you send them. Choose a few of these types of emails to send to your audience. Test how each performs in terms of opens, clicks, and results.

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