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InPage Video vs. TV Advertising vs. Video SSP and Ad Server

9 Reasons Online Video Advertising Kicks TV’s Butt

With the winds in online advertising constantly changing, we believe 2015 will be a year of change for video advertising around the world. This change is also evident in the comparison between television advertising and online video ads. As reported on the Internet, the growth of video ads compared to the decline in TV usage predicts an overwhelming overtake of video ads over TV as early as 2017.

All of this was predicted and supported by statistics from studies in the US, which show a static state of television viewers and a growth in online video streaming and time spent watching videos online. This, of course, resulted in advertising budgets shifting towards online advertising as early as 2015, which is only expected to grow in 2016, and complete its dominance over TV ads in 2017. of maximum hearing and the main channels.

What is InPage Video and how does it work?

InPage Video is a video ad format inserted in the middle of articles. It plays only once it is visible enough on the user’s screen and stops when the user can’t see it on the screen. The video ad is usually placed in the middle of the articles. It automatically plays when half of the creative is in view and stops if the user walks past it, then starts playing again when it appears. After that, the video disappears after completion. Finally, user-initiated sound: when you scroll down to the ad unit.

Advantages of InPage advertising

1. Fully compatible for both mobile and desktop devices.

2. Self-expanding video player

3. Reach the right audience

4. Easy to use

5. Very high click-through rate and most impactful brand encounter

6. World demand, oriented to the Arab market

7. Targeting techniques: Contextual – Audience – Social


9. Control of interaction with ads, offering an optimal browsing experience

Overview of television advertising

Television advertising allows you to show and tell a wide audience about your business, product or service. It allows you to really analyze the benefits of the property. You can show how your product or service works and how it is packaged so potential customers know what to look for at the point of sale. It has been a popular medium for large retailers ever since the television began to appear in living rooms. With the advent of cable television, production costs were reduced and the opportunity to reach smaller and more specific markets presented itself, making it a viable option for small and medium-sized businesses as well.

What is Video SSP and ad server?

Strictly direct inventory that guarantees maximum transparency and flexibility to offer the best results. A cross-device compatible HTML5 video player with support for all existing video tag formats (VAST 2/3, VPAID, JS, IMA3 and many more). A unique performance optimization engine delivers only the best fill rate and most accurate reporting.

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