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Make keywords work for you with good quality content

“Content is king”, or so the saying goes. What this essentially means is that a writer can try every trick in the book to drive traffic. He (or she) may employ fair or wrong means to persuade the visitor to click the link, which will increase another visit in the stat counter. But if the content does not attract the visitor when they reach the page, the whole exercise becomes superfluous.

Content writing as an industry is beginning to understand this essential truth. For too long there has been an emphasis on keyword placement, often in the most arbitrary way. While it remains true that keywords are of the utmost importance to achieving search engine recognition, focusing on them and excluding everything else is missing an important trick. Never lose sight of the fact that the object of the exercise is ultimately sales.

There are basically two types of content writers. For the former, the ultimate goal is to attract visitors to a website. To that end, keywords are researched and, having found a few that probably work, they are inserted idiot-style into a piece of text in a manner similar to how a child with a blindfold would tail a donkey during a session. party game. If it works, the script will be picked up by a search engine and random visits will inevitably follow. Work done.

But what is the reaction when the visitor arrives? You immediately get the impression that a product or service is being offered by someone who cares so little about their own product, or their customer, that they couldn’t be bothered to make a barely literate pitch for their business. While an impression does occur, a bad impression is almost inevitable.

So far everything is going wrong, but the worst is yet to come. Because search engines are becoming more sophisticated and accomplished in the art of identifying quality content. Material that is improvised with the sole intention of impressing web spiders often has just the opposite effect. Preference is given to good quality content that reflects well on the provider and contributes to a better reading experience for the visitor.

Historically, as the science of search engine optimization (SEO) has developed, so have the strategies employed by those whose task it is to make the best use of it. Writing stand-alone keywords in white so that they blend into the background of a website and are invisible to the visitor but not to the search engines no longer works. Neither is inserting keywords randomly into text rules that are completely out of context for the article. Both will attract a penalty and consign all your efforts to the dark.

Good quality content, on the other hand, will not only be picked up by search engines, but visitors who visit your site are more likely to be impressed by what you have to say. It really is a no-brainer.

Additionally, there is a much higher chance that content that is pleasing to the eye will be picked up and used by others, which, as long as links to your site are preserved, will increase visits and further enhance authority in search engines. .

There is no substitute for good quality content. Include keywords by all means, but use them in their correct context and visitors will come and stay.

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