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SEO tools everyone should use

In the game of search engine optimization, there are winners and losers. The difference between them is their classification. Planning your strategy is a factor; monitoring your search engine success is another. In 2018, the game has changed once again.

Some entrepreneurs choose to consult a digital marketing company for their SEO strategies. However, if you are preparing to see how well your site is doing in search engines, you can familiarize yourself with the best tools for SEO.

Of course, some tools are paid and others are free. However, these tools are the best and most up-to-date, so it is very likely that they are worth investing in them.


Searchmetrics provides analytics for SEO, backlinks, and social media. They have a set of data collected per website, giving you information and trends in backlinks, SEO visibility, and the like.

They also provide a weekly ranking for keywords, which is good for measuring which keywords your website should rank for. Searchmetrics provides information on general search trends.

Google Webmaster Tools

Google Webmaster Tools is a set of free tools that help you understand what is happening on your website. It also explains the basics of Google search and helps you understand how Google views your site.

One of its features allows you to navigate an article the way Google perceives it. This allows you to improve your SEO game, especially if your campaign is performing poorly. The data you collect from this feature can help you fine-tune the web page for better results.


SEMrush is a free keyword research tool. The website offers many toolkits, including an SEO toolkit. One of its main features allows you to connect different web pages to see how they rank for which keywords, how that page ranks for a certain keyword, the monthly search volume for certain keywords, and more.

In addition, SEMrush also allows you to research the right keywords, compare your page performance with that of your competitors, analyze backlinks from other websites to yours, and take advantage of similar on-page SEO opportunities.

UpCity SEO Report Card

This tool allows you to analyze how your website ranks against your opponents. Like a real report card, the SEO Report Card gives you an evaluation of your rank, link building, on-site analysis (how well you merged your keywords throughout your site), website accessibility ( your site’s load time and ease of accessibility for crawlers), trust metrics, and current indexing (the number of pages on your site that have been indexed).

This tool is free and all you have to provide is contact information such as your name, email address, phone number, and website.


Seobility shows you how well or poorly your website’s SEO optimization is performing. They have various features like SEO check (checking your website and giving you tips for better SEO), keyword check (showing you how your page is optimized for your keywords), SEO comparison (comparing your page and another for the same keyword), and ranking check (checking your page ranking for any keywords).

Seobility has an automated website crawler that checks your website while following all backlinks, monitors your emails, and detects errors in the content and structure of your website.

Managing your SEO campaign is much easier with the help of some of the best SEO tools on the internet. Paying for some tools is better than blindly diving into optimization practices that don’t work and not understanding how your business can benefit. You can always consult a digital marketing company to help you with these, along with your campaign.

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