Why better is better than better
No matter what your current circumstances are, the first step to improvement is a commitment to do just that. It’s amazing how many companies, marketing gurus, mentors, coaches, lawyers, and doctors, even rocket scientists, like to present themselves as “the best.” Claiming that you are the best in any industry or area of expertise is simply false, or at least there is no way to measure it, even if it is true. At the end of the day, there is no way any company or person can say that they offer the best of everything – service, quality, or features. There are no standard metrics and we really have no idea who all the competitors are. Your competitive juices must continually flow to be better than the rest.
The good news is that you don’t need to be the best. You can be better. “Best” is an impossible standard that lacks credibility even though it could be backed by testimonials, endorsements, and keys. Think about this; “better” is a more realistic statement and a much easier comparison to make. You can say that you are motivated, determined, obliged to offer better services or products than anyone else in the area, and more importantly, to surpass your great service every year. This seemingly lower claim is actually much more realistic, much more credible, and much more attractive.
The “best” standard also keeps you on your toes and keeps you moving quickly forward. You become fully aware that thinking that you are better means that you have to keep trying, learning and improving because there is still room for improvement. Being the best is a note of finality and only offers a short-term advantage.
Once you are the best, there is no incentive to try harder and laziness or complacency begins to set in and you risk being beaten from all sides by all competitors … beaten by everyone who works to be better. Now you know that for all the “best” who believe that their motivation is to remain the best, they are only fooling themselves. The motivation to improve, to improve, is always more powerful than the false incentive to stay in one place, even if it is the best.
Any great athlete, company, or leader who is truly capable of staying ahead of the pack for a remarkable period of time can do so not because they believe they are the best, but because they show up every day to do better than their biggest competitor in the world. all: themselves. Pushing yourself and those around you to be better is the only way to be better than the best.
When you send this message to your brain, you will remember that you can become better than the best whenever you want to – that is, if you remain committed to the cause. Most of us, at one level or another, are familiar with what commitment means. Earlier we talked about the 3 “Cs” in life. Choice, chance and change. Well, here’s another “C”, Compromise. The compromise is where the tire meets the tar. If you want to achieve the success you want in any area of your life and improve in everything you do, you must understand the essential elements necessary to make it happen, to capture its magic. You have to be committed, genuinely committed to being better every day in every way.
Commitment also means promise, promise, vow, obligation, security, word and guarantee.
Having a genuine commitment requires three things. The first is desire. The mere fact that you keep reading here is more than enough proof that you have a strong desire, a yearning longing. That feels so good, doesn’t it? You are on the way to a truly exciting, invigorating, refreshing, revitalizing, energizing, enjoyable, rewarding and unforgettable experience of your life. Stay with me as you realize that desire also means desire, longing, longing, longing, need, aspiration, and supplication.
You are better than that. You can have the desires of your heart. You can make all your dreams come true.
The second is faith. You must remain committed to the faith. You need to have faith in the process. With your desire and your willingness to have faith in yourself, your commitment to improve will rise to become stronger and stronger. You will feel sensational and it will strengthen and sustain you as you take the reins, owning each and every one of your extraordinary talents and abilities that are unique only to you.
The third is Belief. On one of my many visits to the US, I was suddenly called from the West Coast to go to Houston, Texas. I had to take three connecting flights to the east coast and landed in Atlanta, Georgia to catch the last connecting flight to Houston. The plane was not as crowded as the other flights and I was sitting in a 4 seater section with a row of two seaters across the aisle. A young woman who looked to be in her twenties was sitting near the window across the aisle next to me and seemed to be lazily flipping through one of the flight magazines. We had been in flight for about 15 minutes when suddenly the plane shook violently and leveled off as quickly as it had started. The first warning of the trouble ahead came when the sign on the plane came on: “Fasten your seat belts. Then after a while, a calm voice said,” We will not be serving drinks at this time as we are expecting little turbulence. Please make sure your seat belt is fastened. “As I looked around the aircraft, it became obvious that many of the passengers were becoming apprehensive. Later, the announcer’s voice said,” We are very sorry that we cannot attend to the food right now, turbulence is still ahead of us. “And then the storm broke. The sinister cracks of thunder could be heard even above the roar of the engines. Lightning lit up the darkening skies, and in One moment that great plane was like a cork thrown into a heavenly ocean. One moment, the plane rose with terrible currents of air; the next, it fell as if it were about to crash. As I looked around the plane, I could see that almost all the passengers were upset and alarmed.
By now, people were frantically clutching the seats in front of them. Knuckles were turning white when I realized that I had never experienced such severe turbulence in all my years of air travel. Then the plane seemed to go through a series of invisible obstacles, at which point all the passengers were in a panic, but no one said a word and I laughed. The young woman next to me by the window looked at me and asked how I could laugh when it seemed like we were in such a dire situation. I told him not to worry and that this plane would never crash, especially when he was on board. “What do you mean?” He asked. I told him that everyone was safe while I was on the plane. He unbuckled his seat belt and hurried across the hall to sit next to me. I knew he was going to ask me more questions, but before I could, I asked him if he was in high school or if he was going to college. By now, miraculously, the plane was flying smoothly and I got to know her name as Jessica and we were having a friendly conversation. Jessica told me that she had a problem wherever she went because she was actually 32 years old, a trained psychologist who had her own practice, but she appeared to be 18 years old. I laughed again when I told her that I had a connection in the highest place and that she was safe as long as I was on board. My faith in God and my belief in his ability to protect me was what prompted me to speak out and confirm my faith. My belief was my comfort. My faith was my guiding light. What kept me from panicking was what I believe in. Hans Selye, a pioneer in understanding human stress, was often asked the following question. “What is the most stressful condition a person can face?” His immediate and unexpected response: “Have nothing to believe.”
The good news is that you don’t have to believe what others have to say about you, you can believe what you have to say about yourself. What you need is the desire and enough faith to believe in the steps you need to take to get better and better. When you do this, you are on your way to achieving just about anything you want.