How to attract investors to your business

Do you need an influx of money to grow your business? Whether you’re planning to expand your product line, purchase equipment, hire additional staff, or explore international markets, investors can help turn your vision into reality. Here’s how to find and attract them:

1. Have a solid business plan in place – Before you approach banks or investors looking for money, prepare a detailed five-year business plan. You should clearly state your growth plans and financial projections, along with how much money you need and why. Other important components of a business plan include: the management team and their experience related to the business, market research, and the size/scale of the opportunity.

2. Decide who to approach – Create a list of individuals, banks, venture capital firms, angel investors, major corporations, and government agencies and programs. Don’t know where to start? Conduct research online. Better yet, network with people you know, including lawyers, accountants, business partners, associations, and others, who can connect you with potential investors.

3. polish your tone – Prepare a professional presentation explaining your business, your planned path to success, your financial projections, and your marketing plan.

4. Book face-to-face time – Meet with potential investors to present your presentation. Be confident. Know what you want from them and what you are offering in return.

5. Follow up – After the meeting, provide potential investors with any additional information they may need. Establish next steps. Look for feedback that will allow you to refine your speech next time.

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