To begin an outbound telemarketing strategy for your landscaping business, you need to start with creating a script that works. It’s almost always preferable to create your own script according to principles that work rather than using a canned script you get on the web. There are numerous reasons behind this, including:

• He appreciates your perspectives and requirements much better than any other script creator.
• A script made for your unique product or service will sound better than a general script that prospects might have heard from other companies.
• You can have the script give you only the information that is important and fit your offer precisely.

Although it is crucial that you use a script created especially for you, there are numerous tactics that can be used to increase conversions.

• Quick scripts are often the most effective telesales scripts. The potential client should know why she is contacting him and why he should be interested within several seconds of calling.
• Get to the point quickly, don’t go through the entire sales pitch on a first call, stick with the essentials.
• Consider the purpose of the call when creating the script. If you’re producing a lead or scheduling an appointment, that should be the goal of the call. Don’t add anything that doesn’t need to be included, it will only annoy the potential customer and your conversions will suffer.

This is the basic format you can follow:

Hello ____________, this is NAME calling from Landscaping Company. We are currently providing landscaping services to several of your neighbors, our company offers free quotes for homeowners in the area. We offer full service like… and low cost affordable full service plans for homeowners.

Rebuttals to common questions:

• I understand you already have a service, but we guarantee to beat any fees and offer additional services such as…
• I know it’s a little early to think about landscaping, but we can give you a quote and set a much lower rate for the entire season than you’ll get if you wait until May.

That’s great, I just need to verify that we have your correct information:

• I have your name as…
• and your address like…
• and your phone number…
• What is the best time for you in the DAY?

Thank you for your time and just to confirm that we will spend the DAY/TIME to take a look at ____ and get a quote to get some work done. Have a nice day.

Once you’ve developed a good finished script, you shouldn’t hesitate to try to make improvements. May require some changes based on feedback from the telemarketer to get things running smoothly after calls start coming through. You’ll also want to find answers to questions prospects may ask during the call.