If you’re looking for effective and cost-effective mobile marketing solutions, then you need look no further than mobile app marketing. Apps are the most effective method of marketing your local business in a growing mobile world.

What makes apps the ideal mobile marketing solution?

The apps come with built-in features that you won’t find on a mobile website. In addition to offering the same information you would find on a mobile site, they also include a range of features that will make your marketing efforts easier, all for free.

push notifications

Push notifications are text messages that can be sent through your app completely free of charge and allow you to promote new products and inform customers about special offers and discounts. Push notifications are not only permission based, but also have an extremely high open and read rate of over 90%. Compared to the cost of SMS marketing, push notifications are a much better return on investment.

useful features

Adding additional features to your app that make it useful to your customer base will ensure that they open and use your app regularly. Features like QR scanners and various calculators, as well as industry-related tip guides, are a great way to make your app that much more useful.

Creation of new content

Unlike mobile websites, some of the most effective marketing tools in your app can only work on a mobile device by making use of its embedded operating system. Use features like email photo, email recording, or fan wall to create fresh content for your social media sites like Facebook, Twitter, and YouTube. You can also reward your customers for taking the time to interact.

Viral Marketing Features

Your app comes with a number of features that allow one-touch transfer. Adding a Tell a Friend button to your app will ensure that your customers can send your app to their friends and family through a variety of means, such as email, Facebook, Twitter, or sms.

Adding this tell-a-friend feature to discount coupons and promotions means that your customers can help market your promotions and products and word of mouth is by far the best marketing strategy.

When it comes to your return on investment, the cost of having a quality app built for your business should be at the top of your list for mobile marketing solutions.