What is SEO?

SEO is the active practice of promoting a website by improving internal and external aspects to increase the traffic the site receives from search engines. It focuses on website promotion by improving the volume and quality of traffic to a website from search engines through natural (organic) search results for specific keywords.

Search engine optimization companies that practice SEO can vary; some have a highly specialized approach, while others take a broader, more general approach. Optimizing a website for search engines can require looking at so many unique elements that many professional search engine optimizers (SEO experts) consider themselves to be in the broad field of website optimization (because many of those elements are intertwined).

We have listed some of the most essential search engine optimization ethics that need to be formulated for website promotion:

directory submission

Directory submission is a great source of website links. Web directory submissions are the best place to start promoting a new site. Web directories offer links for free, for a fee, or in exchange for a link.

Tips:

• Always submit to the most relevant and appropriate category
• Try to submit to a quality page.
• If shipping is paid, be sure to check the relevance and quality of the link page.
• If reciprocal, then exchange a link with a similar PR or a page with a higher PR.

Link Popularity

Link building or backlinks are very important to optimize the site in search engines. Google counts each backlink as a vote cast for your website, but it also considers the quality of the page that links to your website. Therefore, only quality and relevant pages with fewer links should be preferred for link building.

Tips:

• Always choose relevant and quality pages for link building.
• Free one way links are the best
• Pages linking to your website must be indexed with Google
• Pages that link to your website should be no more than 2 clicks away from the home page and should not contain more than 30 links on the page.

social bookmarking

Social Book Marking has become a very important strategy in the SEO process. Social bookmarking sites are “tag-based,” which means you can “tag” them with keywords so visitors who bookmark your site can easily find them later. Search engines when they crawl index these tags as well as the link, so you basically get free one way links from high traffic sites, with all your keywords attached.

Tips:

• Choose the right tags for your web listing
• Share your bookmarks with your friends and others
• Also promote your bookmarks
• Comment on others’ bookmarks and let others comment on yours

Keyword research and analysis

Keywords play the most important role when it comes to website optimization.
Since search engines only need the most informative and useful sites for their visitors, they prefer sites that contain content with the highest priority for the keywords being searched for.

Expert Keyword Research is the cornerstone for successful SEO.

Tips:

• Always use keywords relevant to the topic of your site
• Use multi-word sentences
• Search for specific keywords for each page
• Country Specific Keyword Research
• Perform effective keyword analysis
• Ongoing keyword research

Search Engine Friendly Design

Before starting the search engine optimization process for the website, it is very important to make the website search engine optimization friendly. Making the website user friendly and search engine friendly includes a few simple steps.

• keep it simple
• organize website
• Avoid Javascript and images
• Avoid scrolling

white hat seo

The white hat technique for search engine optimization consists of ethical search engine optimization methods recommended by search engines as part of good design. Some of the most popular white hat techniques are:

• quality content
• Use of relevant keywords
• Use structural (semantic) markup and content separate from presentation
• Proper use of Titles and Metadata
• Keyword research and effective keyword usage
• Quality inbound links