Almost all digital marketers practice having the many balls at any given time. They continue to create strategies, successively execute campaigns, and at the same time manage important communication channels. Fortunately, there are plenty of digital marketing tools available online to make the reorganization task easy to handle. The following

are the preferred digital marketing tools that all marketers must know and use in 2018.

Website Endurance Speed ​​Test

Potential and probable customers search for the information as soon as possible as people don’t have time, in case it consumes more time they won’t stay loyal to your website and just switch to a competitor. Providing a good user experience is crucial, it starts with the user and the first-hand experience of the website. Conversion rates depend on the time it takes to load the page. In fact, in case the pages load more than three seconds, the bounce rates increase up to 32%. Therefore, it is vital to have a tool to monitor website endurance speed test. In case you find less traffic on the site or higher bounce rates, it’s time to check again and

evaluate speed.

two. Implement the website analytics tool

Google Analytics provides one of the best analytical insights. It’s simple to implement the little tracking code on every page of the website, and FREE access to site performance data is provided. You can even monitor visitor demographics and location, page performance comparison, number of visits, bounce causes, and much more.

3. Public customer relationship management relationship management

Google Alerts respond to crms (Customer relationship management) and PMR (Partner Relationship Management) website requirements. It is very easy to use. All you have to do is create an alert for the selected or desired keyword. Google will send the alert by email in case there is any mention in the internet popup about the keyword. In case there is any mention of your product, it can be discovered through an article on your social networks. If some resentment is being vented towards you, then the same can be addressed.

Four. Keep an eye on social networks through Social Media Manager

Facebook also offers an internal administration tool for the same, but today the relationships with social networks are not limited to a single platform like Facebook. It will be quite challenging to keep the balance on the posting schedule as well as monitor and review the performance later on on different social media pages. Fortunately, there are numerous management tools

available for the purpose as

• Hoot Suite

• social outbreak

• Buffer

5. Implementation of conversion rate optimization tools

Conversion Rate Optimization (CRO) is a proven method of spending analysis to progress in the Key performance indicators (KPI) on the website. The basic steps of the strategy are to collect the relevant data, create a measurable proposition, test your assumption, and evaluate the results to gauge effectiveness.

6. Using the graphic design tool

Many small businesses lack the budgets to hire a full-time graphic designer, or even outsource projects to third-party agencies. Canva provides access to beautiful graphic design templates for everyone, regardless of budget.

7. Email Marketing Campaign Builder

Email marketing is one of the best and most acclaimed mechanisms for the implementation of successful digital marketing strategy. Existing and potential customers have consented to receive updates from you. Now is an opportunity to build trust and improve conversion rates.

The right and proper email marketing tool helps to customize templates, machine drip campaigns and easily track results.

8. Use of the general SEO tool

The tool must be used carefully in order to design the digital marketing strategy for maximum benefits. SEO or search engine optimization helps control the content of your website and provides an incentive for clicks. Using the general SEO tool offers services like keyword research, competitor research, analysis of generated backlinks, PPC monitoring, etc.